1. Install PDF reader from http://get.adobe.com/reader/
2. If early version (before Acrobat and Reader 7.0.5), please install PDF iFilter from http://www.adobe.com/support/downloads/detail.jsp?ftpID=2611
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I know, I know — it’s a bit presumptuous of me to think I can write the “10 Golden Rules of Social Media.” Then again, I’ve been online since 1987, consulting clients on the Internet since 1992, on the web since 1994, immersed in working on and speaking about the web since the mid-1990s, so I do feel like I’ve paid some dues and learned some lessons along the way.
So here are my 10 Golden Rules of Social Media to embrace, debate, pass around and refine. Have at it.
1. Respect the Spirit of the ‘Net. Since 1995, I’ve been writing about and talking about what I call the “Spirit of the ‘Net.” The Internet was not meant for marketing and selling but for communication and connection to people and information. Understanding this, even today, can flip your marketing and selling strategy on its head, but you’ll have far more success respecting the spirit of the ‘Net, rather than throwing money at hard-sell tactics.
2. Listen. In the ’90s, the Golden Rule of posting to a Usenet Newsgroup or other online community was to listen first before speaking. Listening thoughtfully gives you a better sense of not only what people are saying but also how they are feeling. In virtual spaces where there are no visual cues, good listening skills become a powerful asset. Listening also helps you map out your current social media footprint and measure your marketing campaigns over time. The key to successful social media marketing is listening.
…….
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Print ShareThisA vicious cyber-virus is crippling the FBI’s computer and e-mail systems — continuing to jam the G-men’s vast communications network more than nine days after being first detected, The Post has learned.
As of Thursday, sources said, FBI agents were still unable to e-mail their counterparts in other intelligence and law-enforcement agencies, a crucial post-9/11 necessity.
“Since the beginning of the week … the private server has been down, and we haven’t been able to e-mail each other,” one source said.
The revelation comes as President Obama is expected to announce today the creation of a White House “cyber-czar” post to coordinate computer security throughout the federal government and the private sector.
The malicious code, which first surfaced last Wednesday, also hit the U.S. Marshals Office, forcing it to shut down much of its system for several days, officials said.
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Google promised to deliver something spectacular on the second day of the Google I/O conference, and they did not disappoint. Google has just announced Google Wave, a new in-browser communication and collaboration tool that is already being hailed by some as the next evolution of email. Yes, Google Wave is potentially that disruptive.
Created by two of the guys behind Google Maps with a small team in Sydney, the concept behind Google Wave is to “unify” communication on the web. It’s a hybrid of email, web chat, IM, and project management software. It features the ability to replay conversations because it records the entire sequence of communication, character by character. Because of this, discussions are also live in Google Wave: you will see your friends type character-by-character.
The features don’t stop there, either. Google Wave also supports the ability to drag attachments from your desktop into Google Wave. It loads that file and sends it immediately to anyone in the conversation. It’s also embeddable, so you can embed Google Wave conversations on any blog.
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posted by Tech Guru under Data Backup, Disaster Recovery, Network Support, Policies and Procedures Documentation, Pro-Active maintenance, Remote Support, Web Development and Maintenance on May 27, 2009 at 1:20 PM
As companies look to archive their user’s emails for business and compliance and/or litigation reasons, finding an archiving product that fits your company’s needs can be a time-consuming process. While cost is always a consideration when selecting any new technology, a user-friendly email archiving system must also be given strong consideration.
The No. 1 factor in positioning an email archiving project for success is user acceptance. If your system can deliver in the following three areas, you’ll have much happier users.
• Complete integration. Will the user see an unfamiliar Web link or a reassuring Microsoft Outlook or Notes window? This is the first question most users ask when they’re being trained to use a new archiving system, and one that every information technology pro should keep in mind when selecting an email archiving product. The less hassle and more familiarity there is, the better the user experience will be.
• Offline access. Can a user access the archive when they’re on a plane? A system that cuts users off from the bulk of their mail just because they’re not on the network is bound to generate complaints. It might also lead users to start “underground archives” in PST or NSF files, undermining your record-retention policy. While administrators can disable the creation of these personal archives, this further frustrates offline users with no access to their historic messages.
• Mobile access. If you give users all of their mail no matter where they are or how they access the system, they’ll love it. This is especially true when it comes to PST ingestion; the ability to access their personal historical mail from the Web on their BlackBerry is a powerful benefit that users will instantly understand and embrace.
This material originally appeared in Storage magazine.
Stephen Foskett is a frequent SearchStorage.com contributor
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We all know that has email revolutionized communication, both for business and in our personal lives. And while applications like Skype and MSN Chat, Twitter and Facebook are providing new channels with which to connect with people around the world, for most of us email is still the primary means of communication. So why, I must ask, are so many people SO BAD AT IT?!
I have about 15 personal and professional email accounts all up, so I get my fair share of email. But it never ceases to amaze me how poorly some people write their correspondence. Now I’m not talking about the quick one-line emails that you send to friends, family or close colleges at work. What concerns me are the emails from people I don’t know that start with “Hi There!!!!” (yep, exclamation marks included), and use subject lines like “HELP!!” or my personal favorite “Hello” – if they even bother with a subject at all. Although these things seem like minor niggles compared with say, the impact of the global financial crisis on your business, they are actually much more important than they first appear. The language and presentation of your emails gives the reader a very strong impression of your professionalism and general abilities. To me, a sloppy email suggests a sloppy person – and not someone with whom I really want to build any sort of business relationship. Worst of all, first impressions last – even email ones.
Even if you’re not the world’s greatest writer, you should still learn how to write effective emails. It’s absolutely essential if you want people to take you seriously. The most successful affiliate marketers spend a great deal of time engaging in communication and building relationships with affiliate managers, merchants, online marketers and other affiliates. They did not build these relationships and their success with “Hi There!!!!” emails.
Here are four really simple tips that will go a long way to increase the overall professionalism of your emails. They may seem rather obvious, but I can’t tell you how many emails I get that fail to achieve them.
1. The subject line is for what it says it’s for!
If I can’t tell what your email is about from the subject line, then why am I going to waste my time looking at it when even you don’t appear to take it seriously? The more specific and concise your subject, the better: “Phone call” is okay, but “JV Skype call meeting time and agenda” is best. If you’re covering multiple points in an email, your subject should state the overriding theme of the message. Don’t forget too that a good subject line also makes it easier for people to search and locate your email in the future.
…………………….
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The U.S. Stored Communication Act (SCA), 18 USC § 2701, criminalizes the intentional act of accessing without authorization a facility through which an electronic communication service is provided, or intentionally exceeds an authorization to access such facility, and by doing so obtains, alters, or prevents authorized access to a wire or electronic communication while it is electronically stored in such system. In other words, unauthorized access to an e-mail account to obtain or alter e-mails stored in that account may constitute a criminal conduct under the SCA. SCA is part of the U.S. Electronic Privacy Act, 18 USC § 2510 (2000). In addition to typifying this conduct as criminal, SCA § 2707(a) provides a private cause of action for any aggrieved by violation of § 2701. SCA § 2707 allows a U.S. district court to award equitable or declaratory relief, reasonable attorney’s fees and other costs, and damages. This section also limits the award of statutory damages to the actual damages suffered by the victim. There is an interesting case on point where the trial court ordered payment of statutory and punitive damages and on appeal, the court held that a judge cannot order statutory damages under SCA absent actual proof of damages suffered.
In the case of Van Alstyne v. Elec. Scriptorium, Ltd., 560 F.3d 199 (Ct. of Appl. 4th Circ. March 2009), the plaintiff was a former employee of defendant’s company. The president of this company accessed plaintiff’s employee personal e-mail account for over a year after the employee left the company and became a subcontractor for the defendant company. Plaintiff employee personal e-mail account was obviously password protected. There were some sexual harassment issues between plaintiff employee and the president of the defendant company; as a result, plaintiff employee’s contract was changed for that of a subcontractor. Plaintiff employee brought a lawsuit under SCA and claimed damages, including statutory and punitive damages. The jury awarded plaintiff employee statutory and punitive damages and the trial court awarded attorney’s fees and costs. The jury awarded $1,000 in statutory damages per violation of the SCA. However, before filing this lawsuit under SCA, plaintiff employee had filed other cause of actions under labor laws and in those lawsuits, the defendant company used documents that seemed to have been retrieved from plaintiff employee’s private e-mail account. The president of the defendant company admitted having accessed plaintiff employee’s private e-mail account for over one year after she left the company and having obtained those documents through that unauthorized access.
On appeal, defendant Company claimed that the court erred in allowing the jury to (1) grant statutory damages of $1,000 per violation of the SCA, (2) grant punitive damages, and (3) attorney fees, without first finding whether plaintiff employee had suffered actual damage. The court of appeals agreed with defendant company and held that “plaintiffs pursuing claims under the SCA must prove actual damages in order to be eligible for an award of statutory damages.” Yet, the court disagreed with the defendant company’s claim that recovery of punitive damages and attorney’s fees is contingent to the proof of actual damages suffered by the victim. The court vacated the award of statutory damages and reminded the case to the trial court to determine whether punitive damages and attorney’s fees should have been ordered in this case, even with lack of proof of actual damages suffered by plaintiff employee.
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Scheme, second in a week, seeks to obtain users’ account passwords
By Suzanne Choney
msnbc.com
updated 7:29 p.m. ET, Thurs., May 21, 2009
For the second time in a week, Facebook users have been hit with an e-mail phishing attack that attempts to obtain their passwords to the social networking site.
Users who saw “Hello” in an e-mail subject line Thursday and clicked on a Web link that said “areps.at” or “brunga.at” were taken to a fake Facebook log-in page, where they were asked for their passwords.
Those behind the attack are looking to use passwords to gain access to users’ Facebook accounts which include personal information, as well as links to information about family, friends and business associates.
……..
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ADOTAS — First it was newspapers, then it was the Yellow pages, now it is direct mail.
According to Borrell Associates, direct mail has begun spiraling into a decline from which it will never fully recover. The research and consulting firm predicts a 39 percent decline over the next years for direct mail, from $49.7 billion in annual ad spending in 2008 to $29.8 billion by the end of 2013. If the prediction holds, direct mail will fall from the top placeholder for ad revenue to No. 4, behind the Internet, broadcastTV and newspapers, according to Borrell.
And the winner in direct mail decline will be, predictably, e-mail advertising. Last year, according to Borrell, e-mail moved to the No. 1 online ad category spot, surpassing all other forms of interactive advertising. Advertisers spent $12.1 billion last year on e-mail marketing, more than they spent on display and banner advertising or search advertising.
Borrell says e-mail will grow to $15.7 billion over the next five years and remain the preferred channel among many marketers. Most of the growth in e-mail marketing will be local, with local e-mail ads growing from $848 million in 2008, to $2 billion in 2013, as more small businesses abandon direct mail couponing and promotional offers and turn to the more measurable and less costly e-mail.
But the barriers for those trying to get a peice of this pie will have to be able to manage large e-mailmarketing campaigns requiring database marketing expertise, a savvy sales force, adequate e-mailmanagement software, familiarity with the rules and regulations and a lot of patience, according to Borrell.
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